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The Nonlinear Player: Part 1 — Understanding the Development Curve

  • Writer: John Gafford
    John Gafford
  • Aug 4
  • 15 min read

Why most players don’t follow a straight line — and why your program shouldn’t expect them to.

Development Isn’t a Line — It’s a Cycle

Watch enough players grow — across high school, college, or pro ball — and a pattern becomes clear: real development doesn’t follow a straight line. It loops. It spirals. It crawls, reverses, and accelerates. Sometimes, it even disappears for a while, only to return with more power, more confidence, and a sharper edge than ever before.

And yet, most development plans — and far too many evaluations — are built like the player is climbing stairs: level up, level up, level up.

This mismatch between how development is planned and how development actually happens leads to constant frustration. A player who’s “behind schedule” gets overcoached. A player who’s “ahead of schedule” gets rushed into failure. A player who’s flat gets called a project. A player who’s hot for two weeks gets called a breakout.

In reality, what you’re watching isn’t linear progress or failure. You’re watching the cycle of growth.

Cycle 1: Input Phase: This is the start of the change. New drills, cues, strength adaptations, mental reps. There’s information entering the system — but no visible gains yet. The rep count is low. The pattern is unorganized. A coach who only looks for outcomes might think “nothing is happening.”

But internally, everything is happening.

Cycle 2: Conflict Phase: The player starts trying to apply the change in live environments. This phase often looks worse than before. Swings are in between. Pitches get yanked. The athlete’s brain is toggling between old and new. It’s fragile, messy, and essential.

This is where most panic sets in — for the player and the coach. But in reality, this is exactly what change looks like.

Cycle 3: Integration Phase: The change begins to stabilize. Reps are more consistent. The body feels familiar with the move. The eyes recognize patterns faster. The result isn’t always perfect, but the player no longer has to think about every detail. It’s becoming part of the game.

At this point, growth becomes visible — but it’s been happening the whole time.

Cycle 4: Performance Phase: This is the payoff. The player is executing without thinking. Confidence rises. Results spike. The rep volume is high. Everything looks clean and sharp — because of what happened in the first three cycles.

Most observers think this is the start of development. It’s actually the tail end.

Cycle 5: Decline or Recycle Phase: Eventually, the edge dulls. A new challenge appears — better competition, fatigue, exposure. The player hits a wall. That’s not regression. That’s the next cycle knocking on the door.

From here, they either:

  • Recycle into a new adjustment phase

  • Or regress by trying to cling to what worked before

Development doesn’t finish at the top of a staircase. It loops back into the next problem. And the players who thrive are the ones in programs that recognize the cycle, support the ugly phases, and normalize the chaos.


The Danger of Linear Expectations

Coaches don’t get frustrated because players struggle. They get frustrated because they didn’t expect them to.

When a hitter doesn’t take the jump you predicted...When a pitcher flattens out after a strong spring...When a highly-touted player falls off the radar...

The issue isn’t the performance. It’s the expectation gap.

Most development plans are tied — explicitly or implicitly — to linear benchmarks:

  • “We’ll add 4–5 mph by spring.”

  • “By year two, he’ll be an everyday guy.”

  • “If we clean up the move now, the results will follow fast.”

The problem? Development doesn't care about your schedule. And when systems — or staffs — become anchored to linear expectations, they react to variance like it's failure.

False Timelines Create False Urgency

When timelines are treated as promises rather than guesses, they generate bad behavior:

  • Coaches rush progress: layering new cues before the old ones settle

  • Players press to meet projections instead of absorbing process

  • Evaluators downgrade players who don't hit artificial checkpoints

What was once a neutral flatline becomes a crisis. A normal slump becomes a referendum on a player's ceiling. And the focus shifts from what’s actually happening to what’s supposed to be happening.

Now you're managing panic, not development.

When Systems Expect Growth, Not Variation, They Misread Signals

A hitter makes no progress in swing decisions for a month — is that failure, or just a consolidation phase?

A pitcher suddenly loses feel for his best offspeed pitch — is that regression, or an unintended consequence of a mechanical tweak?

If your system only knows how to interpret forward movement, you’ll constantly misdiagnose what you see. The result:

  • Poor adjustments

  • Overcoaching

  • Loss of confidence

  • Tighter player-coach relationships

Great orgs build models that expect fluctuation. They know what a plateau looks like. They know what “productive struggle” looks like. And they don’t equate non-linearity with lack of effort or potential.

Linear Planning Discourages Individualized Growth

Every player processes at a different speed. Some learn quickly, implement slowly. Some adapt physically but struggle with in-game translation. Some need 1,000 reps before it clicks.

Linear timelines force everyone onto the same schedule, regardless of their makeup. And once the player falls behind the plan, the coaching often shifts:

  • More urgency

  • More pressure

  • Less trust

Instead of supporting the player’s pace, the program demands conformity. And the player either breaks to fit it, or gets discarded for not fitting it.

When Growth Isn’t Linear, Planning Has to Be Flexible

If you plan linearly, you’re going to spend most of the season reacting to things you didn’t expect.

If you plan for variation, your system becomes more resilient:

  • You build rest into hot streaks

  • You anticipate setbacks after big changes

  • You give players bandwidth to be stuck without pulling the plug

  • You delay judgment until patterns emerge, not just outcomes

Coaches become more patient. Players feel safer. And the entire culture shifts from urgency to adaptability — without losing standards.


It’s not that players disappoint you. It’s that you believed a straight-line story in a chaotic game.

If you stop expecting the graph to climb, and start building for what real growth looks like, you stop forcing development to match your schedule — and start meeting players where they are.


Growth Looks Like Chaos (Until It Doesn’t)

It’s easy to tell the story of development in hindsight.“He figured it out." “She just needed more reps." “He made one change and took off.”

But when you’re in the middle of it — as a coach, evaluator, or player — growth doesn’t look clean. It doesn’t come with a narrative arc or a neat, upward trend line. It looks like chaos. Confusion. Half-changes. Bad reps. Sudden regressions. Tiny wins that disappear the next day.

Then one day, it sticks.

And everyone acts like that was the moment it started.

But real growth doesn't “begin” with the breakthrough. The breakthrough is just the moment the fog clears.

The “Out of Nowhere” Fallacy

Every coach has heard (or said) some version of this:

“He came out of nowhere.”“She flipped the switch.”“I don’t know what changed — it just clicked.”

But the truth is, very few players actually leap out of nowhere. What happens is:

  • They've been stuck in the Input or Conflict phases (see Part 1)

  • Nothing obvious was working

  • Coaches began second-guessing the plan

  • The player kept grinding with minimal visible gain

And then — slowly, almost invisibly — the skills started to organize. Timing got earlier. Swing intention simplified. Vision slowed down. Confidence came back.

The leap wasn’t magic. It was slow chaos, finally aligned.

Breakouts Are Built on Invisible Reps

What looks like a sudden breakout is often the result of:

  • Dry work done after practice

  • Cage rounds where the player didn’t feel great but stayed committed

  • Mental reps during slumps

  • A month of ugly swings under a new movement pattern

  • Long conversations with coaches that didn’t show up in the box score — until they did

These reps don’t look productive at the time. There are no metrics for “learning to believe again.”But they’re foundational. And the programs that understand this keep investing in the rep — even when the return isn’t immediate.

Streaks and Slumps Don’t Explain Development

It’s a mistake to interpret performance spikes or slides as proof of developmental progress (or failure). They’re symptoms, not causes.

A hitter might rake for 10 days because he’s seeing a lot of fastballs in his happy zone — not because his approach got better. A pitcher might get shelled for a month while learning a new grip that’s 90% ready but not quite there yet.

If your evaluation horizon is too short, you’ll constantly misread noise as signal.If your development plans are tied to streaks, you’ll chase momentum instead of building skill.

Growth often looks chaotic — until the underlying pieces settle. And smart programs don’t let the temporary appearance of struggle convince them that growth isn’t happening.

Trusting the Mess = Trusting the Process

Players don’t just need your plan. They need your belief in the plan, even when the progress isn’t obvious.

If you panic when it gets ugly, they will too. If you trust the work even when the results are muddy, they’ll start to trust themselves.

That doesn’t mean ignoring poor trends. It means separating chaos from collapse. One is part of growth. The other is something to fix.

Your job is to know the difference.


When growth finally becomes visible, it always looks obvious in retrospect. But the coaches who built it stuck with it when it didn’t look like anything at all.

Because real development isn’t pretty — until it is.


Mislabeling Players Is a Self-Fulfilling Failure

Most organizations don’t run out of talent. They run out of patience — and clarity.

One of the fastest ways to derail development is to assign a fixed identity to a player too early.

“Bat-only guy.”
“Back-end arm.”
“High-motor but limited tools.”
“Just a role player.”
“Can’t hit velocity.”
“Can’t stay healthy.”

These aren’t just throwaway phrases. They’re organizational decisions, often delivered casually, but with lasting consequences.

Because in most systems, once you’re labeled — even subtly — the reps you get, the role you’re slotted into, the voice you’re given, and the grace you’re allowed all start to shift. The story gets written for you. And it gets harder to rewrite.

Labels Stick — Even When the Player Changes

The player you’re coaching today is not the same as he was six months ago.But most labels don’t evolve that quickly.

Instead, they persist long after the original evaluation window:

  • A freshman hitter who swung at everything gets remembered as “undisciplined” — even after a full offseason of vision and approach work

  • A pitcher who once had fringe command gets stuck with that identity — even when the misses tighten and the walk rate drops

  • A catcher who struggled to lead as a teenager gets left out of leadership roles — even as his presence and voice improve

The label lags behind the player. And unless someone updates the narrative, the player gets trapped in a version of himself that no longer exists.

Labels Become Developmental Shortcuts

In busy programs — especially at the college and professional level — labeling is efficient. It helps coaches and evaluators sort priorities.

But those shortcuts quickly turn into shallow assessments:

  • “He’s not a guy.”

  • “You know what he is.”

  • “Just let him be who he is.”

That kind of language doesn’t describe. It dismisses.

And once a player hears that he’s not someone worth investing in — even indirectly — his belief, engagement, and growth all shrink.

Development slows down not because of a lack of skill — but because of a lack of organizational belief.

Players Internalize the Ceiling You Place On Them

When you call a player a “depth piece,” he starts preparing like one. When you label him “projectable but raw,” he learns that failure is expected — and therefore excusable. When you define him by what he isn’t — “can’t hit spin,” “not a defender,” “not physical enough” — that becomes his default filter for feedback.

It takes real coaching to build a player. It takes almost nothing to build a label. And most players will rise — or stall — according to the ceiling you hand them.

Profiles Beat Labels

Smart orgs don’t pretend every player is equal. But they don’t write stories before they’re finished either.

They replace fixed labels with dynamic profiles, focused on:

  • Current strengths and gaps

  • Skill growth trends over time

  • Environmental context (role, usage, maturity level)

  • Response to challenge

  • Underlying indicators (not just surface stats)

Where labels define a player, profiles describe a player. And that subtle shift gives coaches room to adjust how they teach — and gives players room to keep becoming.


A label is easy to say. A profile takes time to build .But only one leaves the door open for growth.

The next time you’re tempted to label a player, ask yourself: Do I want to describe who they are — or decide who they’re allowed to become?


Tools Don’t Grow in Sync

Player development is often evaluated in snapshots: velocity, exit velocity, chase rate, command, zone contact. But each of these is just a single thread in a much larger fabric — and they rarely evolve at the same time.

That’s one of the most overlooked truths in development: Players don’t develop evenly. Their tools don’t grow in sync.

A swing change might click before approach does. Strength might outpace control. A hitter might recognize pitches before he can physically adjust to them. Or worse — he might gain one tool in a way that actively disrupts another.

When coaches and systems don’t understand this lag — or try to fix one tool without seeing how it’s interlinked with others — they misread where the player actually is.

And that misread can lead to mislabeling, miscommunication, or mis-timed development plans.

Tool Separation Isn’t a Red Flag — It’s a Window

Let’s take an example:

  • A hitter’s bat speed increases 4 mph over six months — great.

  • But suddenly, he starts chasing more.

  • His swing decisions regress.

  • Coaches worry he’s pressing.

  • But what’s really happening?

He’s now getting to pitches he used to take. The game has shifted for him. His new physical tool (bat speed) has altered his decision-making — not because his judgment is worse, but because his margins have changed.

This isn’t failure. It’s transition. And if you don’t coach with that in mind, you’ll try to correct a tool that was never broken — just temporarily misaligned with its environment.

The Most Dangerous Phase: When One Tool Outpaces the Rest

Tool imbalances don’t just cause short-term confusion. They can become long-term developmental traps:

  • Power before plate discipline: Leads to chasing damage, not building it.

  • Velocity before command: Leads to fear-based coaching or rigid cueing.

  • Pitch design before pitchability: Results in pitchers who win bullpens and lose counts.

  • Athleticism before repeatability: Creates “flash” players who can’t hold a role.

In these phases, players look “talented” but struggle to produce consistently, and coaches often attack the wrong lever.

The job isn’t to mute the advanced tool. It’s to help the rest of the skillset catch up to it.

Development Requires Re-Syncing, Not Just Layering

Bad coaching stacks tools without checking for balance:

“Now let’s add lift.”
“Now let’s shorten up.”
“Now let’s get to this pitch.”
“Now let’s tunnel this way.”

The problem: every added tool changes the player's internal map. And if you don’t give them time and support to re-synchronize — movement, vision, timing, intent — the system starts to fracture.

Instead of layering more, the coach's job is often to pause, assess where the mismatch is, and adjust the plan accordingly.

Signs a Player Is Out of Sync

Not every slump is a mental issue or an effort problem. Sometimes the tools are just misaligned.

Look for:

  • Hesitant swings despite good timing

  • Over-aggression after gaining strength

  • “In-between” body language after making a feel change

  • Fastball success but offspeed confusion (or vice versa)

  • High raw metrics with low game production

These are often signs that the tools are present — but the system hasn’t caught up.


You don’t need all five tools to develop at once. You just need to know which ones are in transition — and which ones need support.

Real coaching isn’t about stacking. It’s about timing the stack — so the player stays balanced as he grows.


Cognitive Development Is the Hidden Timeline

Most development models track what’s visible: speed, strength, bat speed, pitch shapes, movement quality. These are the traits that show up on a radar gun, in a biomechanics report, or on a game feed.

But the trait that often decides who makes it — and who doesn't — lives below the surface: How players think.

That means:

  • Processing feedback

  • Adapting to failure

  • Reading situations

  • Managing emotion

  • Making game-speed decisions

  • Internalizing concepts without being told every time

This is cognitive development — and it doesn’t follow the same pace as physical tools. In many players, it lags behind, hidden under reps, confusion, or compliance.

But the best organizations track it, coach it, and support it — because without it, the tools rarely translate.

Cognitive Load Shapes Performance Windows

A player might look physically ready but constantly make bad decisions. He’s not “dumb” or “immature.” He’s processing under strain.

This often shows up as:

  • Overthinking in-game situations

  • Freezing under pressure

  • Inconsistent execution with no clear mechanical flaw

  • Miscommunication during adjustments

  • Repeating the same mistake, not out of laziness — but out of fog

This isn’t a “grit” problem. It’s a bandwidth problem. And if coaches keep throwing more cues, more adjustments, and more expectations at that player, it doesn’t accelerate growth. It buries it.

Belief and Self-Talk Are Developmental Traits

Confidence isn’t a vibe. It’s a trait that develops over time, just like a movement pattern.

  • Players who’ve been labeled early may carry invisible ceilings

  • Players with no track record of success may assume failure is normal

  • Players who’ve never been empowered may fear ownership

  • Players under constant coaching may lose feel for self-navigation

Belief is not built by telling a player he’s good. It’s built by creating reps, spaces, and roles where he can prove it to himself — again and again, without judgment.

Teaching Players to Think — Without Slowing Them Down

Smart orgs don’t just want smart players. They want self-directed players who can:

  • Ask better questions

  • Internalize adjustments

  • Self-assess in real time

  • Make in-game decisions without needing constant external input

But here’s the challenge: when you coach cognition the wrong way, you slow the game down too much. You get players who are passive, uncertain, or over-reliant on instruction.

The solution:

  • Ask short, punchy questions post-rep (“What did you feel there?”)

  • Teach frameworks, not scripts (“When you're late, look here”)

  • Highlight game situations through film without overloading

  • Reinforce clarity, not complexity

You don’t need to make every player a coach. You need to make every player a confident filter.

Maturity Isn’t Just Age — It’s Bandwidth Under Pressure

Some 19-year-olds handle failure like veterans. Some 25-year-olds still collapse under stress.

The difference isn’t experience alone. It’s how the player has been coached to:

  • Handle adversity

  • Manage emotion

  • Slow the game down without freezing

  • Lead themselves when no one else is watching

That’s maturity. And it doesn’t grow on its own. It grows when coaches invest in more than the swing.


If you coach only what you can measure, you’ll miss what actually drives performance.

Because tools can win tryouts. But thought wins roles.

And unless you're coaching the head — not just the hands — you're leaving half the player on the table.


Building for Variance

If you accept that development is nonlinear — that tools grow out of sync, cognition lags, and performance loops through chaos — then the next question is: How do you build a system that can actually handle that?

Because most programs are built for the best-case timeline:

  • The swing change that clicks fast

  • The offseason that turns into on-field production

  • The pitcher who throws harder and still fills the zone

  • The confident freshman who produces right away

When players veer off that timeline — as most do — the system either reacts with urgency, writes them off, or throws more at them.

But the best organizations plan for variance from the start. They expect it. And they build development models that absorb fluctuation — without lowering standards.

Flexible Systems Aren’t Soft — They’re Precise

This isn’t about being lenient. It’s about being accurate.

Rigid systems assume all players grow on the same track. Flexible systems define success across multiple timelines — and track real progress, not just short-term results.

What that looks like:

  • Multiple development tracks based on player bandwidth (physical, cognitive, emotional)

  • Role-specific benchmarks that adjust as players evolve

  • Layered plans that can move forward or pause depending on performance context

  • Organizational language that separates trend from noise

It’s not chaos. It’s architecture built to withstand chaos.

Program Patience Starts with Language

You can’t expect coaches to stay patient if the system constantly says:

  • “We need a guy to pop now.”

  • “He’s falling behind.”

  • “If he doesn’t produce this spring, we move on.”

That language creates fear — for the player and the staff. And fear breeds overcoaching, emotional detachment, and short-term thinking.

Organizations that build for variance instead use language like:

  • “He’s still in the adjustment window.”

  • “This is a conflict-phase pattern — not a regression.”

  • “We’re not evaluating results yet. We’re evaluating stability.”

  • “He’s in a re-synchronization phase.”

That language doesn’t lower the bar. It gives the coach and player the right bar to clear at the right time.

Track What Actually Reflects Growth

If you’re only measuring production, you’ll miss the signs of a future breakout.

Instead, smart systems track:

  • Adjustment stability over 4–6 week windows

  • Rep quality, not just rep count

  • Movement pattern consistency

  • Self-correction speed

  • Cognitive response to pressure (decision-making, emotional control)

  • Player agency: who’s driving the plan?

These metrics don’t show up in a stat line. But they show up in the next stat line that matters.

Coach to the Curve, Not the Calendar

When you know how the growth cycle works (from Part 1), you stop coaching to arbitrary timelines:

  • “By fall, he should be able to...”

  • “By March, we need him ready to...”

Instead, you coach to the curve the player is currently on:

  • If he’s in the Input phase, you protect him from pressure

  • If he’s in the Conflict phase, you simplify and support

  • If he’s in the Integration phase, you layer in a challenge

  • If he’s in the Performance phase, you build repeatability

  • If he’s in a decline phase, you re-anchor belief

That’s development. Not guesswork — adaptive sequencing.

Final Thought:

Variance isn’t a problem to fix. It’s a reality to build for.

The best orgs don’t chase the cleanest path. They build systems for the real one — the bumpy one, the slow one, the backwards-then-forward one.

Because in the long run, it’s not about who moved fast. It’s about who kept moving — even when the line disappeared.

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