Developing a Hitter in 2025: Balancing Bat Speed, Swing Decisions, and Tech Overload
- John Gafford
- Jul 28
- 16 min read
Why the best hitting coaches today are part scientist, part translator, and part traffic cop.
The Cage is Crowded
Walk into a modern hitting facility in 2025 — college, pro, or even some high schools — and it doesn’t look much like a batting cage anymore. It looks like a lab.
There’s a hitter in the box. He’s wearing a sensor on his bat, sometimes on his body. His swings are tracked in real time by multiple radar units and high-speed cameras. A laptop nearby displays launch angle, exit velocity, attack angle, time to contact, and rotational acceleration. A coach watches video feedback from the last swing on an iPad. Another coach stands behind him with a laminated card, reviewing data from yesterday’s live at-bats. On deck, the next hitter is asking if today’s session is “measurable” or just “feel.”
It’s all well-intentioned. All of this technology — the bat sensors, the motion capture, the 3D swing graphs — has been introduced to make development faster, more specific, and more accountable. In many ways, it’s worked. Coaches and players now have access to information that was once the domain of elite MLB teams. What used to be subjective is now measurable. What used to be feel is now a frame-by-frame breakdown.
And yet, more than ever, hitters are overwhelmed.
They’re surrounded by tools, feedback, metrics — and often, confusion. It’s common to find players who know their average bat speed to the decimal, but who can’t tell you what adjustments they’re trying to make. Players spend more time analyzing swings than taking them. Coaches spend more time syncing video than teaching. And across levels, the results aren’t always better — just louder.
The core problem isn’t the technology. It’s the absence of hierarchy. When everything is important — bat speed, attack angle, zone swing percentage, on-plane efficiency, peak hand speed, pitch recognition — nothing is. Feedback turns into noise. The player gets pulled in too many directions, and no one is sure what’s actionable anymore.
The modern hitting coach has become part data interpreter, part strategist, part gatekeeper. He’s not just helping players swing better — he’s deciding which information enters the conversation in the first place. Without that filter, development stalls. With it, a plan can emerge.
This post is about finding that plan. It’s about understanding what truly matters in developing hitters today — and how to balance the essential with the excessive. Because if we want to produce better hitters, not just better data, we have to be clear: the goal is not to measure everything. The goal is to make players better.
And sometimes, that means putting the iPad down.
What Matters Now — The Three Pillars of Hitter Development
Hitter development in 2025 is noisy. Between the sheer volume of tech, terminology, and training styles, it can be hard to know what actually drives progress. But across organizations, three foundational concepts keep rising to the surface — the pillars that separate performers from prospects, and developers from data collectors:
Bat Speed
Swing Decisions
Swing Quality
These aren’t new. What’s changed is how they’re measured, how they’re trained, and how they interact. If a hitting program doesn’t keep these three in view — and in balance — it doesn’t matter how many metrics are tracked. It won’t move players forward.
Bat Speed: The Gatekeeper Skill
Bat speed has become the first filter in player evaluation. There’s a reason: it scales everything. More bat speed means more time. More room for error. More damage on marginal contact. And in many cases, it’s a prerequisite for pro ball — whether or not the hitter can access it consistently.
Tracking devices like Blast Motion, Diamond Kinetics, and K-Vest have made bat speed quantifiable at every level. But focusing only on max output misses the point. Coaches now look for usable bat speed — how fast the bat moves within the context of a controlled, adjustable swing. Not just the top-end number, but the average speed on pitches inside, away, down — under conditions that matter.
Bat speed is essential. But on its own, it doesn’t tell you how well a hitter actually hits.
Swing Decisions: The Separator
Swing decisions aren’t just about taking borderline pitches. They’re about understanding the game: what the pitcher is trying to do, what the zone looks like, when you’re beat, and when you’re hunting something you can drive. Good hitters don’t just guess well — they eliminate well. They remove the things they can’t do damage with. That’s why swing decisions are often the separator at higher levels — not just between players, but between plate appearances.
Coaches and analysts now track swing decisions using tools like:
Zone swing percentage vs. chase percentage
“Decision efficiency” metrics (quality of swings, not just quantity)
Live AB tracking with pitch charts overlayed on video
But like bat speed, swing decisions can’t be coached off spreadsheets. The best programs build them through pitch recognition reps, cognitive training, and constraint-based drills — not lectures.
The hardest part? Swing decisions often look worse before they get better. Players who start taking more borderline pitches are praised one week and criticized the next. That’s why coaches need to communicate the purpose of the change and stay consistent in how success is measured.
Swing Quality: The Transfer Skill
Bat speed gives you power. Swing decisions give you opportunity. Swing quality determines whether either one actually translates.
This is the most complex of the three pillars — and the least understood. Swing quality is about timing, path, and adjustability. It’s about how the swing plays against live pitching, not just on a tee or in BP. It’s whether the hitter can create damage from multiple pitch types, zones, and timings. Can he make good contact off a pitcher who’s actively trying to disrupt him?
The data here can be misleading. Exit velocity isn’t swing quality. Launch angle isn’t swing quality. A hitter can have both and still roll over every breaking ball that isn’t middle-middle.
Swing quality is best revealed in game-speed environments. That’s why live ABs, machine work, and unpredictable reps are critical. You don’t fix swing quality by tweaking posture and hoping. You build it by challenging the hitter to adapt.
When the Pillars Collide
This is where development gets tricky.
Sometimes, increasing bat speed tanks swing decisions — the hitter gets more aggressive, more rotational, more rushed. Other times, improving swing decisions saps bat speed — the hitter becomes tentative, reactive, passive. Swing quality can suffer in both directions.
That’s why no metric should be trained in isolation. Every change has consequences. The best hitting environments are holistic, constantly checking for unintended side effects. Raise one number, monitor the others. Players must be taught to feel the difference between raw output and functional performance.
Coaching Around the Pillars
Knowing the pillars isn’t enough. Coaches have to prioritize them based on the player’s context:
A 16-year-old who doesn’t break 60 mph bat speed? That’s the priority.
A 20-year-old college hitter with power but a 38% chase rate? Start with decisions.
A 24-year-old pro with decent metrics but poor game contact? It’s time to attack swing quality.
Each hitter’s plan should lean into the pillar that’s holding them back — without letting the other two erode in the process.
The challenge isn’t figuring out what matters. It’s stacking what matters in the right order.
The Tech Stack — Tools vs. Teaching
Every hitting program today has access to tech. It’s no longer a differentiator. What separates effective development from empty noise is how — and when — that tech is applied.
The best coaches don’t use tools to impress. They use them to clarify. They don’t chase every new device on the market. They build systems where tools support teaching, not replace it.
This section breaks down the most common components of the modern hitting tech stack — what they’re good for, where they can backfire, and how they fit into real development.
Bat Sensors: Useful, but Limited
Devices like Blast Motion and Diamond Kinetics have become staples in amateur and professional cages. They track key swing metrics like:
Bat speed
Attack angle
Time to contact
Rotational acceleration
These are valuable, especially for young hitters building foundational movement patterns. But the mistake is treating bat sensor data as a skill report rather than a swing snapshot. Bat speed on a tee tells you next to nothing about game performance. A perfect attack angle doesn’t mean a hitter can adjust to an inside fastball after seeing three sliders away.
Use bat sensors to track progress over time — not to dictate day-to-day adjustments. And always pair sensor feedback with video and game context, or risk coaching for metrics that don’t matter when the ball’s moving.
Ball Flight Trackers: The Feedback Window
Rapsodo, HitTrax, and TrackMan offer another layer — the result of contact. Exit velocity, launch angle, distance, direction, spin axis. These tools are incredibly useful for validating mechanical changes and confirming what types of contact a swing produces.
But these systems can create a dangerous bias: the obsession with “loud” contact. Hitters start swinging for max exit velo. Coaches post the leaderboard on the wall. Launch angle becomes a target instead of an outcome.
Ball flight data should be used to build awareness, not ego. A well-hit line drive at 95 EV might be a better swing than a 106 EV pull-side missile with a hole in the rest of the profile. Trackers should be part of the learning environment, not the scoreboard.
High-Speed Video and Motion Capture: Precision Tools
Tools like Edgertronic, iPads with HUD overlays, and full K-Vest / 3D motion systems give coaches frame-by-frame visibility into swing mechanics.
Where is the hitter launching the barrel?
Is the torso rotation synced with pelvis rotation?
Is the bat path covering the zone?
This is high-value information — but only if the coach knows how to interpret it and translate it into cues the player can use. The mistake here is over-coaching. A hitter doesn’t need five biomechanical adjustments per session. He needs one concept that connects feel to function.
Video should confirm or challenge coaching intuition, not dictate instruction. And motion capture should be used selectively — to solve a problem, not create one.
Cognitive Tools and Pitch Recognition
Emerging tools like Win Reality, GameSense, and in-house pitch libraries are gaining popularity for one reason: swing decisions start with recognition.
Simulated pitch tracking environments help players:
Recognize spin and trajectory earlier
Identify pitch types and zones more accurately
Improve their swing/no-swing efficiency
This is where hitting development is heading—from swing-focused to decision-focused. But again, context is everything. Sim tools are only valuable if they reflect the speed, deception, and chaos of actual game situations.
If a player can game the sim, he hasn’t gotten better. He’s just figured out the tool. These programs must evolve constantly or risk becoming glorified guessing games.
Stacking vs. Drowning: Tech With a Purpose
Every tool in the cage has value. But not all at once. The best hitting environments rotate tools based on training intent. They stack feedback carefully. A development day focused on timing? Maybe it’s high-speed video and machine. A decision day? Live ABs and pitch charts. A power day? Sensor + ball flight tracking.
Players can only process so much. Technology should sharpen focus — not blur it. Coaches must create a filter that separates raw data from development priorities.
Tech doesn’t make a plan. It makes a good plan better.
Tech Burnout is Real — For Players and Coaches
The promise of technology in hitter development was clarity — more precise feedback, faster improvement, fewer wasted reps. But for many players and coaches, the reality has been something else: overload, confusion, and fatigue.
The problem isn’t that tech exists. It’s that in too many programs, it exists without prioritization. Every swing is tracked, tagged, labeled, and stored. But the player doesn’t know what to work on. The coach doesn’t know what to emphasize. The cage becomes a data collection center, not a performance space.
Burnout is setting in — and it’s affecting performance.
The Player’s Experience: Feedback Fatigue
Hitters won’t always tell you they’re burned out — but they show it. They stop asking questions. They hesitate in the box. They get frustrated with results, even when the metrics are “good.” They swing mechanically. They stare at the screen after every rep, waiting for permission to feel good about what just happened.
This isn’t development. It’s dependency. And it’s getting in the way.
In some systems, players are expected to process:
A full set of bat sensor metrics
A swing video from three angles
Exit velo and launch angle from every rep
Daily pitch recognition training results
Notes from three different coaches
Even smart, coachable players can’t sort that volume of input — especially mid-session. The result is often a feeling of being coached in every direction, with no clear path forward.
The Coach’s Experience: The Measurement Trap
Coaches feel it too. In a tech-heavy environment, there’s an unspoken pressure to justify every session with numbers. If the bat speed didn’t increase, was the drill a failure? If the swing decision rate didn’t improve, was the adjustment wrong?
The focus shifts from progress to proof — and from coaching to reporting.
Over time, some coaches begin coaching to the screen. They start tailoring drills not for long-term development, but for the metrics that show best on reports. It's not dishonest — it’s survival in a system that rewards outputs over outcomes. But it doesn’t help the player.
Coaches also struggle with tech fatigue in their prep work. Parsing through thousands of data points, syncing video, running reports — all of it eats into the time and energy needed for actual coaching. Some begin to disengage from the tools altogether, leaving players to interpret results on their own.
Symptoms of a Burned-Out Environment
You know tech has taken over when:
Players can’t explain their approach without referencing data
Coaches stop talking about feel and timing
Players swing to hit a number, not a baseball
Sessions take longer, but improvement stalls
Everyone is watching — and no one is adjusting
The red flags show up in body language. In practice tempo. In how often the tech is referenced, and how little the results translate to game performance. Data becomes noise. Reps become stress.
What Elite Programs Do Differently
Burnout isn’t inevitable. The best programs build boundaries around their tech — not walls, but lanes. They use tools with purpose, not pressure. A few principles guide them:
One focus metric per session: If today is about swing decisions, no one talks about bat speed.
Defined “tech-on” vs. “tech-off” days: Players know when they’re being evaluated, and when they’re just competing.
Short feedback loops: Video, data, or notes come quickly — and only when relevant.
Coach as interpreter, not enforcer: Data doesn’t drive the session; it supports it.
Player permission: The best coaches ask, “Do you want to see this?” before flooding the athlete with numbers.
These programs protect clarity. They treat information like medicine — powerful when dosed correctly, harmful when overprescribed.
Resetting the Culture
Solving tech burnout isn’t about removing tools. It’s about re-centering development around what actually matters: the hitter’s ability to make good decisions, move efficiently, and drive the ball under pressure.
If a tool helps that, it stays. If it distracts, it goes. It’s that simple — and that difficult.
The goal isn’t to eliminate metrics. The goal is to eliminate noise, so the player can listen to the right feedback — his coach, his body, and the ball.
Building an Integrated Hitter Development Plan
The most common mistake in hitter development today isn’t using too little data — it’s using too much without structure. Metrics are thrown at players. Drills are stacked without logic. Coaches chase swing fixes without asking if the problem is mechanical, perceptual, or approach-based.
What separates elite programs from the rest isn’t what tools they use — it’s how they sequence development.
They build hitter development like strength coaches build lifting cycles: with focus, progression, and integration. Every session fits into a larger arc. Feedback is filtered through a clear purpose. Tech supports the plan — it doesn’t dictate it.
Here’s how those systems work in practice.
Start With a Diagnosis — Not an Opinion
Before prescribing drills, the coach identifies the real limiter.
That process might involve:
Video analysis of swing timing and path
Bat sensor data to confirm speed, efficiency, and adjustability
Decision metrics (zone contact %, swing/take profile)
Live AB performance — not just cage numbers
The goal is to isolate what’s holding the hitter back. Is he late? Is he swinging at the wrong pitches? Is he too one-dimensional in zone coverage? Is his bat path collapsing under speed?
Until you know that, you’re guessing. Once you know it, the work can begin.
Create a Weekly Structure With Emphasis Days
Trying to develop everything at once leads to confusion. Elite coaches break the week into intent-based days, giving the hitter a narrow goal each session.
Example week:
Monday: Bat Speed Emphasis — Constraint drills, overload/underload, blast feedback
Tuesday: Swing Decisions — Live ABs or machine with variable locations
Wednesday: Off / Low CNS Work
Thursday: Swing Quality — Game-speed pitch types, movement emphasis
Friday: Compete Day — No tech, live ABs, play the game
Saturday: Recovery / Individual Work
Sunday: Game / Scrimmage
This isn’t rigid — it adapts to the player’s needs and season schedule — but it protects against over-coaching and ensures that each pillar of development gets attention.
Blend Feedback Types, Not Just Feedback Volume
Each session should involve a mix of objective and subjective feedback:
Bat sensor says bat speed was 68 mph → player says it felt “whippy”
Coach sees player late on inner-third FB → player says, “I didn’t see it early enough”
Machine data says low EV → coach notices hitter jumping at off-speed
This blended feedback loop is what sharpens adjustments. Tech tells you what happened. Coaching tells you why. Player feel tells you whether it worked.
Relying too heavily on one source distorts the picture.
Build in Pattern Disruption
No matter how good the plan is, the brain craves variability. That’s how real-world performance is trained.
Smart development plans include:
Different ball types (light, heavy, foam)
Variable machine timing
Randomized pitch sequences
Constraints that force adjustment (e.g., hitting only off back foot, reverse hand bat swings)
These don’t replace core reps — they expand skill adaptability and make swing quality more resilient.
End With Transfer, Not Perfection
The most important question at the end of the week isn’t:
“Did the metrics improve?”
It’s:
“Did the player apply the skill in a game-like environment?”
Hitters aren’t trained in isolation. They’re trained through transfer — the ability to take an adjustment from a tee to flips, from flips to machine, from machine to live ABs.
Elite coaches design development around this ladder. They don’t chase perfect mechanics or launch angle charts. They build movement and decision patterns that hold up under pressure.
That’s what matters.
Feel Still Wins — Coaching Language in a Data Era
The swing can be measured down to the millisecond — but development still hinges on communication. No matter how precise the data, a hitter won’t improve unless the cue lands, the message is clear, and the change makes sense in his language.
This is the part that doesn’t show up on reports or charts. But it’s often the difference between a player who makes a real adjustment — and one who just nods, tries, and fails.
In a data-rich era, coaching language matters more than ever.
Data Can’t Coach by Itself
A player doesn’t swing faster just because he knows his bat speed is down. He doesn’t suddenly stop chasing sliders because you show him a chart.
Numbers are reference points — not instructions.
Coaches often make the mistake of delivering tech outputs as coaching inputs:
“Your attack angle is steep.”
“You’re not staying connected.”
“Your time to contact is too slow.”
That might be true — but it’s not coaching. It’s diagnosis without treatment.
Effective instruction connects the data-defined problem to a feel-based cue that the player can execute.
Translate Data Into Athlete Language
The best hitting coaches are translators. They speak both languages — data and feel — and bridge the two in a way that empowers the player.
Some examples:
Attack angle too steep? → “Try swinging under a low ceiling.”
Swing path too long? → “Get the barrel out of the holster quicker.”
Early rotation? → “Delay your turn like a hitter stuck in traffic.”
Over-rotating on outside pitches? → “Catch it deep and let your back pocket lead the barrel.”
These aren’t scientific terms — but they work. Because players move better when they see it in their head before they do it in their body.
The Cue Isn’t for the Coach — It’s for the Hitter
A common coaching pitfall is using cues that sound smart but don’t connect. Players nod, try it once, and revert.
Great coaches don’t care about sounding smart. They care about being understood.
If a cue clicks — even if it’s goofy, weird, or nonsensical to everyone else — it stays. If it doesn’t connect, it’s out. There’s no ego in the best programs — only effectiveness.
Sometimes, the best cue is one the player comes up with. Coaches who listen more than they lecture often unlock adjustments faster.
Pattern Before Precision
Another key concept: before a hitter masters a metric, he has to master the pattern. Instead of obsessing over numbers, focus first on the shape and tempo of the move.
For example:
A player with poor timing might not need to “fix” his front foot — he might need to find a rhythm cue that syncs his load to the pitcher’s delivery.
A player with inconsistent launch angles might benefit more from target-based training than swing thoughts — hitting through cones or specific zones until the pattern tightens.
Once the pattern is stable, the data often improves without being chased.
Build Ownership Through Language
When the coaching language is clear, players begin to use it themselves. That’s the real win — when a hitter walks into the cage and says:
“I felt stuck on my backside yesterday.”
“I was sliding early — I need to sequence later today.”
“The fastball up beat me. Can we work on late launch with the machine?”
Now the development is athlete-driven. Now the tech serves the player, not the other way around. And now the coach can coach — not babysit.
Feel isn’t old-school. It’s the foundation. And in the best hitting environments, feel and data aren’t in conflict — they’re two versions of the same message, aimed at the same result: players who understand what they’re doing, why it works, and how to repeat it under pressure.
Clarity Over Complexity
The technology isn’t going anywhere. In fact, the next five years will bring even more of it: enhanced biomechanical capture, AI-assisted decision modeling, neural feedback tools, in-game swing tracking. But if the goal is better hitters — not just better metrics — then clarity will remain the most valuable resource in any cage.
More doesn’t mean better. Better means better. And better means building a process that players can understand, trust, and repeat — under pressure, at game speed, with stakes on the line.
That’s what the best coaches and programs are already doing. They’ve moved past simply collecting data and into curating it. They’ve moved from layering tools onto players to building systems around them. And they’ve learned that a hitter’s development doesn’t depend on how much feedback he receives — it depends on whether that feedback actually makes him better.
The Future Belongs to Integrated Systems
The best programs going forward will:
Use tech purposefully — not constantly
Train bat speed, decisions, and swing quality together, not separately
Protect players from burnout with clear goals and clean language
Build hitters who can self-correct, not just self-measure
It won’t be about who has the most sensors. It’ll be about who can filter noise, simplify the goal, and get the athlete to move more effectively in the real environment of the game.
The Real Competitive Edge? Coaching
Tech can measure. Data can guide. But coaches still move the needle.
Not because they have perfect answers — but because they have the ability to interpret the chaos, give the player one thing to focus on, and create the space where confidence can grow.
The iPad can’t do that. The chart can’t do that. The coach can.
One Swing, One Plan, One Focus
Hitters don’t need five metrics in their heads when they step in the box. They need:
A plan
A feel
A swing they trust
Everything in the development process should serve that — not clutter it.
The job isn’t to measure every swing. The job is to help the player take the right swing, more often, under stress.
And that starts with giving them less to think about — and more to trust.

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